As an Associate Creative Director, I led copy and strategy for the Disney+ brand AOR. From content planning, concepting, brainstorming sessions, and copywriting, I helped guide daily social, mini-campaigns, and tone of voice for the iconic brand.
During our collaboration, we helped launch the Disney+ TikTok account, growing the following from scratch to over 9 million followers, with much of our content going viral and outperforming metrics across the board. The collaboration paid off with Webby and Shorty Awards for Best Overall Social, Best Instagram, and Best TikTok accolades.
Our successful partnership blossomed, leading us to not only manage the Disney+ accounts but also to be handed the keys to the kingdom for the Disney, Pixar, and Disney Movie Insiders brand socials.
When tasked with coming up with a website to celebrate Sony/Columbia Pictures' 100th anniversary, I kept coming back to the fact that every movie fan's entire life falls within the 100-year span of Columbia's history. This led to the concept of connecting that lifetime of movies with our own lifetimes. The movies we watch shape us just as much as our life experiences.
Thus, the "Stories That Shaped Us" campaign was born, and with it an interactive online quiz filled with questions and innovative design elements that revealed unique user personality profiles and how fans were influenced by their own lifetimes of moviegoing experiences.
The site was listed on the Best of Behance and was the Site of the Day on both the AWWWards and FWA lists.
As part of the social campaign for the hit CBS series Ghosts, we ideated on ways to make a splash with earned media beyond digital-only activations. Inspired by the show's premise that only one living character has the ability to see ghosts, we wanted to show a little appreciation for the unseen among us, who the TV series is really about—Ghosts.
Creating an Out-of-Home activation for VIPs (Very Important Phantoms) only, we helped CBS host a series of season premiere screenings in theaters across the country... for ghosts only. Screening the premiere to empty theaters, with marquees announcing the event, the campaign made headlines for its cheeky twist on standard influencer screening events, and how it connected to the show in a fun, organic way.
The activation made headlines and was Shortlisted at the Clios.
From strategy to brainstorms, to concepting to copywriting, I've helped lead teams on a variety of pitches for some of the most well-known brands and titles.
Along with scripting and concepting, I write for social content and post copy as well as mentor teams of junior copywriters and strategists.
Sample Talent Capture and Marketing Shoot scripting and concepts for social media
In addition to illustrating comic books, I wrote the majority of my own stories. I have recently adapted my comic book series into a TV Series concept. The Pilot Script has received 6 screenwriting awards and is currently ranked on Coverly as the #1 Animated (One-Hour) script of 2024, and Top 1% in Genre/Format overall.
CBS' Ghosts - Social Campaign, OOH & Website - pitch & copy
Columbia Pictures 100th Anniversary - Website - pitch & copy
Daisy Jones & the Six - Social Campaign - pitch, strategy & social TOV
Disney+ - Brand Social AOR - strategy & copy
FX Networks - Title Campaigns - pitch & copy
Marcel The Shell With Shoes On - Social Campaign - pitch & copy
A24 - Title Campaigns (Beau is Afraid, Dream Scenario, Marcel the Shell) - concepting & copy
Call of Duty: The Haunting - Social Campaign - concepting & copy
The Conjuring 3 - Social Campaign - strategy & copy
The Bachelor - Social Campaign - concepting & copy
Beetlejuice Beetlejuice - Social Campaign - pitch, strategy & copy
Dune: Part Two - Social Campaign - pitch & strategy
The Equalizer 3 - Social Campaign - strategy & copy
Freeform's The Watchful Eye - Marketing Shoot - pitch, strategy & copy
Fly Me To The Moon - Social Campaign - strategy & copy
Furiosa - Social Campaign - pitch, strategy & copy
Hazbin Hotel - Social Campaign - pitch, strategy & copy
Hulu - Brand Social AOR & Title Campaigns - strategy & copy
The Hunger Games: The Ballad of Songbirds and Snakes - Special Shoot - copywriting
I Know What You Did Last Summer - The Series - Social Campaign - strategy & copy
Last Breath - Social Campaign - art direction, strategy & copy
Juror #2 - Home Entertainment Social Campaign - concepting & copy
MGM - Brand Social AOR - strategy & copy
NatGeoTV - Title Campaign (The World According to Jeff Goldblum) - strategy & copy
Pan's Labyrinth (4k Ultra Release) - Social Campaign - concepting & copy
Paramount Plus - Brand Social AOR - pitch, strategy & copy
The Rookie - Social Campaign - art direction, concepting & copy
Starz - Title Campaigns (Gaslit and Heels) - pitch & strategy
STX - Brand Social AOR - pitch, strategy & copy
Uno - Social Campaign - pitch & strategy
