Disney+ - Social Strategy, Concepting, and Copy

For over two and a half years, I led copy and strategy on an AOR for Disney+'s brand social. Surrounded by a talented team of agency creatives, we provided content ideation and planning for organic and paid social, as well as mini-campaigns and ad hoc content.

Our work helped Disney+ win Shorty Awards for Best Instagram Presence, Best TikTok Presence, and Best Multi-Platform Presence, as well as Best Overall Social Presence and Best Overall TikTok Presence accolades from The Webbys.

In the end, our partnership with Disney+ blossomed into work on the main Disney social account, Pixar, and Disney Movie Insiders.

Hulu - Social Strategy, Concepting, and Copy

As an Art Director at Unfold Agency, leadership felt I had an aptitude for copy and ideation, and I began to lead in those areas during pitches until we built an in-house copy and strategy team. Our first Brand Social pitch was for Hulu, which we subsequently won, and we became their Agency on Record.

Our partnership with Hulu helped launch the agency's first copywriting, strategy, and content management team. My official job role within the company became a hybrid position including Art Direction, Design, Copywriting, Strategy, Illustration, and Voice Over work.

The team's work with Hulu included brand social, as well as campaign work for their Hulu Originals projects.

Ghouly Tales - Screenwriting, Pitch Deck, and Comic Books

In 2004, I created, wrote, and illustrated The Ghouly Boys comic book series, which was one of the first comic books to cross over from being sold exclusively in comic book stores to the Hot Topic shelves. It was optioned to be made into a motion picture by Benderspink, Mandate Pictures, and Sam Raimi's Ghost House Pictures.

After spending years in various stages of development, the options expired, and I decided to try and write an adaptation myself. Renaming the project Ghouly Tales, the screenplay ranked on Coverfly's top 2% of all projects, the top 1% of all animated projects, and was the #1 One-Hour Animated Screenplay.

I am currently shopping the Pitch Deck to intrested parties.

 

 

 

 

 

 

 

 

 

Pitches & Decks

I've helped lead teams on a variety of pitches from strategy and brainstorms, to concepting an copywriting for some of the most well-known brands and titles.

Social Content & Copywriting

Along with scripting and concepting, I write social content and post copy for brand retainers and campaigns while aiding in the mentorship of junior copywriters and strategists.

Talent Capture & Special Shoots

From concept to execution, I've written scripts and pitches for content days, custom social & marketing videos, and talent activations.

Screenwriting & Creative Storytelling

In addition to illustrating comic books, I wrote the majority of my comic book projects. I have recently adapted my comic book series into a TV Series concept. The Pilot Script has received 6 screenwriting awards and was ranked on Coverfly as the #1 Animated (One-Hour) script of the year, and Top 2% in Genre/Format overall.

• Ghouly Tales - Pilot excerpt (PDF)
• Disney's Haunted Mansion - Full Illustrated Story (PDF)
• Disney's Haunted Mansion - Comic Book Script (PDF)

Awards and Accolades:

CBS' Ghosts - Social Campaign, OOH & Website- pitch & copy

• Clio Short List - Ghosts Watching Ghosts Takeover

Columbia Pictures 100th Anniversary - Website - pitch & copy

• Best of Behance
• Awwwards - Site of the Day
• FWA - Site of the Day
• Webbys - Honoree

Daisy Jones & the Six - Social Campaign - pitch, strategy & social TOV

• Clio Silver Award - Integrated Campaign
• Clio Bronze Award - Lyric Video

Disney+ - Brand Social AOR - strategy & copy

• Webby Winner - Best Overall Social Presence
• Webby Winner - Best TikTok Presence
• Shorty Winner - Best Instagram Presence
• Shorty Winner - Best TikTok Presence
• Shorty Winner - National Streaming Day - Best Multi-Platform Presence

FX Networks - Title Campaigns - pitch & copy

• Clio Bronze Award - Kindred "The Past is Present"
• Clio Short List - It's Always Sunny in Philadelphia "Now That's A Lot of Sunny"

Marcel The Shell With Shoes On - Social Campaign - pitch & copy

• Clio Short List - AR Lens

Campaigns, Projects, and Pitches include:

A24 - Title Campaigns (Beau is Afraid, Dream Scenario, Marcel the Shell) - concepting & copy
A Million Little Things - Social Campaign - concepting, art direction, & copy
Asteroid City - Social Campaign (Home Ent) - concepting & copy
Call of Duty: The Haunting - Social Campaign - concepting & copy
Call Your Mother - Social Campaign - concepting, art direction, & copy
The Conjuring 3 - Social Campaign - strategy & copy
The Bachelor - Social Campaign - concepting & copy
Beetlejuice Beetlejuice - Social Campaign - pitch, strategy & copy
Dune: Part Two - Social Campaign - pitch & strategy
The Equalizer 3 - Social Campaign - strategy & copy
Fly Me To The Moon - Social Campaign - strategy & copy
Furiosa - Social Campaign - pitch, strategy & copy
Hazbin Hotel - Social Campaign - pitch, strategy & copy
Hulu - Brand Social & Title Campaigns - strategy & copy
The Hunger Games: The Ballad of Songbirds and Snakes - Special Shoot - copywriting
I Know What You Did Last Summer - The Series - Social Campaign - strategy & copy
Last Breath - Social Campaign - art direction, strategy & copy
Juror #2 - Home Entertainment Social Campaign - concepting & copy
MGM - Brand Social - strategy & copy
NatGeoTV - Title Campaign (The World According to Jeff Goldblum) - strategy & copy
Pan's Labyrinth (4k Ultra Release) - Social Campaign - concepting & copy
Paramount Plus - Brand Social - pitch, strategy & copy
The Rookie - Social Campaign - art direction, concepting & copy
Sideshow Collectibles - Product copy & web articles
Starz - Title Campaigns (Gaslit and Heels) - pitch & strategy
STX Films - Brand Social - pitch, strategy & copy
The Shining (4k Ultra Release) - Social Campaign - concepting & copy
The Watchful Eye - Marketing Shoot - pitch, strategy & copy
Uno - Social Campaign - pitch, strategy & copy