I lead strategy for social media and marketing campaigns including writing for special shoot scripts and community management. I've also done the writing for the majority of my comic book work as well as film and television treatments for special projects.
CBS' Ghosts - Social Campaign, OOH & Website - pitch & copy
Columbia Pictures 100th Anniversary - Website - pitch & copy
Daisy Jones & the Six - Social Campaign - pitch, strategy & social TOV
Disney+ - Brand Social AOR - strategy & copy
FX Networks - Title Campaigns - pitch & copy
Marcel The Shell With Shoes On - Social Campaign - pitch & copy
A24 - Title Campaigns (Beau is Afraid, Dream Scenario, Marcel the Shell) - concepting & copy
Call of Duty: The Haunting - Social Campaign - concepting & copy
The Conjuring 3 - Social Campaign - strategy & copy
The Bachelor - Social Campaign - concepting & copy
Beetlejuice Beetlejuice - Social Campaign - pitch, strategy & copy
Dune: Part Two - Social Campaign - pitch & strategy
The Equalizer 3 - Social Campaign - strategy & copy
Freeform's The Watchful Eye - Marketing Shoot - pitch, strategy & copy
Fly Me To The Moon - Social Campaign - strategy & copy
Furiosa - Social Campaign - pitch, strategy & copy
Hazbin Hotel - Social Campaign - pitch, strategy & copy
Hulu - Brand Social AOR & Title Campaigns - strategy & copy
The Hunger Games: The Ballad of Songbirds and Snakes - Special Shoot - copywriting
I Know What You Did Last Summer - The Series - Social Campaign - strategy & copy
MGM - Brand Social AOR - strategy & copy
NatGeoTV - Title Campaign (The World According to Jeff Goldblum) - strategy & copy
The Rookie - Social Campaign - art direction, concepting & copy
Starz - Title Campaigns (Gaslit and Heels) - pitch & strategy
Paramount+ - Social Campaign - pitch, concepting & copy
Uno - Social Campaign - pitch & strategy
For the past 3 years, the majority of my agency work as been leading campaign pitches. From strategy to brainstorms, to concepting, to copywriting, I helped lead teams on a variety of pitches for some of the most well-known brands and titles.
In addition to providing Art Direction on the social campaign for ABC's "Call Your Mother" starring Kyra Sedgwick, I wrote talent capture scripts and copy for social promo videos.
I have recently adapted my comic book series into a TV Series concept. The Pilot Script has received 5 screenwriting awards and is currently listed in the Top 9% of all screenplays on Coverfly.
Feel free to click on the link to read the first 10 pages of the pilot script.
In addition to illustrating comic books, I wrote the majority of my own stories, including work on Disney's "Haunted Mansion" comic book series. One of my stories, "The Groundskeeper's Secret," was written to be read to the tune of the Disney attraction's "Grim Grinning Ghosts" music and was an instant fan favorite.
The links below feature the comic book script and the full illustrated short story.
Sony/Columbia Pictures tasked us with coming up with a website idea to celebrate their 100th anniversary. One thing that I kept coming back to was the fact that every movie fan's entire life falls within the 100-year span of Columbia's history. Which led to the concept of connecting a lifetime of movies with our own lifetimes. The movies we watch shape us just as much as our life experiences, and Columbia's films have been there every step of the way.
Thus, the "Stories That Shaped Us" campaign was born, and with it an interactive online quiz filled with questions and innovative design elements that revealed unique user personality profiles and how they were influenced by their own lifetimes of moviegoing experiences.
As part of the social campaign for the hit CBS series Ghosts, we ideated on ways to make a splash with earned media beyond digital-only activations. Inspired by the show's premise that only one living character has the ability to see ghosts, we wanted to show a little appreciation for the unseen among us, who the TV series is really about—Ghosts.
Creating an Out-of-Home activation for VIPs (Very Important Phantoms) only, we helped CBS host a series of season premiere screenings in theaters across the country... for ghosts only. Screening the premiere to empty theaters, with marquees announcing the event, the campaign made headlines for its cheeky twist on standard influencer screening events, and how it connected to the show in a fun, organic way.
When A24 and Amazon Studios acquired the rights to Hazbin Hotel, they knew they had something special on their hands. With a crowd-funded, independently produced pilot already garnering millions of views and a dedicated cult following, their only question was how to take the YouTube sensation from indy cult status to a major streaming platform, especially since it contained raunchy, adult humor and a very, very NSFW tone.
Our solution? To give in to sin and double down on the debauchery. Rather than water down the content, or steer clear of the crass humor and adult nature, our social and marketing strategy was to lean into what made the IP a success in the first place. Through a fan-first campaign that paid tribute to the OG fans of the series, we made it a place where all were welcome, celebrating what made it unique, and innovative in the first place. The series and the campaign broke records across streaming, social, and even the music charts.
