Invincible Studios is Christopher Higginson
Designer, Writer, Strategist, and Illustrator

Case Studies

// Art Direction and Design for Hustlers / Agency: Unfold / Client: STX Films

Creature Commandos - Character Cards

To promote the premiere of the Creature Commandos TV series, DC Comics wanted character cards that evoked the style of propaganda posters. Taking a cue from WWII posters, each piece was tailored to fit the theme, while also showcasing the unique personalities of each character.

DC Studios CEO James Gunn was so overjoyed with the results, he shared them on his personal social account, as did the voice cast, including Viola Davis, David Harbour, Sean Gunn, and Indira Varma.

Note: While I also illustrate, the artwork was done by DC Comics artists, which I used as assets in the designs.

// Art Direction and Design for Staples Center

Staples Center - Wall Wraps

In 2015, when tasked to design wall wraps to be placed around the Staples Center concourse and backstage tunnels, my goal was to not only celebrate the history of the arena but to create organic photo ops for fans, athletes, and performers. The idea was a success as atheletes, performers, and staff enjoyed posing in front of the designs, keeping the arena front and center in the press and on social.

The red dividers between images were inspired by the shape of searchlights, criss-crossing as they shine up into the night sky. Keeping in theme with the brand logo, the entire concourse, back stage, and loading areas created a cohesive brand identity throughout the arena that was showcased during every photo taken by the media.

// Art Direction and Design for Hustlers / Client: STX Films

Hustlers - Theatrical, FYC, Home Ent, and Streaming

Unlike most campaigns, where agencies handle only one leg of a film's marketing, I had the opportunity to lead Art Direction and Design during the entire lifespan of the Hustlers digital marketing for our clients at STX.

Starting out with the Theatrical Banner and Social campaigns, we helped promote the film leading up to release. Due to early critical acclaim, we quickly rolled into an FYC campaign as the film made it's way through the festival and awards circuits. Our relationship with STX continued through Home Ent Banner and Social marketing, creating seamless brand continuity. Finally, as a Netflix Preferred Agency, we were selected to create site content for the Netflix debut, including new Key Art.

In the end, our success earned us the chance to become the Agency of Record with STX Films as we took the helm of their brand social.

Social Media Content

// Design for DC Comics' Creature Commandos. / Agency: Unfold
// Design and storyboards for "JoJo Rabbit" motion piece.
// Design and Art Direction for "Hustlers" social, banner, and FYC campaigns.

 

// Design and Art Direction for "The Shining" 4K Ultra HD release.
// Design for "Isle of Dogs" social campaign.
// Design for "Godzilla: King of the Monsters" IG story poll.

 

// Design for "The Shape of Water" social, and FYC campaigns.
// X-Men Yearbook, concept, design, and art direction.
// The Successor character cards.

 

// Christopher Robin, downloadable activity pages.
// Design and motion storyboard for "Horizon Line" social campaign.
// Design and Art Direction for Call of Duty: The Haunting.

 

// Design, Copywriting and Concepting for Hulu's brand social.
// Design and Concepting for Hulu's "Woke" social campaign.
// Design for Pixar's "Incredibles 2" social campaign

 

// Design for Marvel's "Black Panther" social campaign.
// Design for "Vice" infographic Instagram Mosaic.
// Design for Disney's "A Wrinkle in Time" social campaign.

 

// Design and Concept for Disney's "Beauty & The Beast" social campaign.
// Social graphics for Staples Center (Crypto.com Arena)
// MTV VMA's Countdown.

 

Key Art

// "An Oral History of The Office" Spotify Podcast cover art
// Spotify Podcast Key Art
// Netflix Original Key Art

 

Plane breakers/Breakout posts

// "Fantasy Island" Instagram Story breakout concept, storyboard, design and art direction.
// "Mayans" Instagram Story breakout concept and design.
// Concept, Design and Motion for an "Incredibles 2" Instagram Story breakout.

 

// Plane breaker design and storyboard for "Black Panther" social campaign.
// Plane breaker design and storyboard for "The Shape of Water" social campaign.
// Design, Storyboard and Concept for Facebook disruptive "breakout" post for "Cars 3".

 

Web Banners and Skins

// "Angry Birds 2" web skin for Sony Pictures.
// "Men In Black: International" web skin for Sony Pictures.
// Twitch site skin for Ubisoft's "The Division 2".

 

Banners (Taylor Swift)

// The President and Vice-President of STAPLES Center presenting Taylor Swift with a mini framed version of her "Championship" banner.
// Kobe Bryant presenting Taylor Swift with the "championship" banner I designed. The goal was make it "sporty" enough to compliment the team banners, while representing Taylor's youthful style.
// Taylor Swift's Instagram post about the banner after the concert.

 

Ads and Flyers

// Design for an LA Live ad for trade magazines.
// Design for Taylor Swift "Thank You" ad for trade magazines.
// Full page LA Times ad commemorating the LA King's Stanley Cup win.

 

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